Growth & Performance Marketing
I turn paid acquisition into a growth engine.
I help businesses connect performance marketing, conversion optimization, and growth strategy to generate qualified leads and build a stronger revenue pipeline.
₹50Cr+ IN AD SPEND EXPERIENCE
Arindam Das · Growth and Performance Marketing Consultant
The acquisition journey
Reach relevant audiences through Meta and Google Ads.
Selected experience
A closer look at the work.
Different businesses, different growth challenges. My focus is building and improving the systems that turn paid acquisition into meaningful business outcomes.
01 / D2C · Premium linen clothing
YELL
Fractional Head of Growth
Improved paid media efficiency and conversion performance while coordinating acquisition, creative testing, influencer content, and collection launches.
33%
reduction in customer acquisition cost
02 / B2C · EdTech
Learnapp
Full-time
Business Manager, Growth
Worked on growth and customer acquisition for an education technology business, with documented results across paid acquisition and conversion.
66%
reported increase in monthly revenue
03 / B2B · Design and digital services
ProCreator Design
Consulting
Performance Marketing Consultant
Built a performance-led demand generation approach for a high-ticket B2B service, with a focus on enterprise decision-makers and qualified conversions.
300+
qualified conversions
04 / B2C · Agritech
eFeed
Consulting
Worked on app acquisition and campaign efficiency for an agritech business.
228,000
reported app downloads
05 / B2C
The Test Tribe
Full-time
Growth Marketer
Growth marketing experience with a documented improvement in conversion rate.
2.5% → 5%
conversion rate improvement
06 / B2B and B2C
GrowthOS
Founding team
Head of Growth
Founding-team experience contributing to growth marketing work across B2B and B2C businesses.
07 / Hospitality
HushStays
Consulting
Managed paid acquisition campaigns across prospecting and retargeting, focusing on property discovery, landing-page engagement, and booking-related actions.
2,495
book-click events in one prospecting campaign
08 / Travel and hospitality
LostTrails
Consulting
Personally managed paid acquisition campaigns focused on travel demand, lead-generation activity, messaging, and destination-specific campaigns.
971
reported lead-generation events (leadgen.other)
09 / B2B SaaS
TripleDart
Current contractual engagement
Performance Marketing Specialist
Current contractual engagement in performance marketing.
How I work
Understand the bottleneck before scaling the budget.
Before increasing spend, I look at the entire acquisition journey to understand where performance is breaking down and which improvements are most likely to matter.
Review campaign structure, historical performance, tracking, landing pages, and lead quality.
Identify constraints affecting acquisition efficiency, conversion, and lead quality.
Develop campaign strategy, audience segmentation, creative tests, and landing-page improvements.
Implement campaigns and funnel improvements with appropriate measurement.
Review performance, test hypotheses, and improve conversion efficiency.
Expand the approaches that demonstrate meaningful commercial value.
About Arindam
Growth is more than buying traffic.
Independent consultant.
Full-time, fractional, and founding-team experience.
I'm Arindam, a performance marketing consultant working at the intersection of paid acquisition, funnel strategy, and conversion optimization.
Across full-time roles, consulting engagements, and fractional leadership assignments, I've worked with businesses at different stages and across different categories.
My focus is understanding how acquisition connects to the rest of the business. That means looking beyond clicks and impressions to examine the customer journey, lead quality, conversion barriers, and the economics of growth.
I take a practical, hands-on approach to identifying problems, testing solutions, and improving performance.
A conversation about growth
Have a growth challenge worth solving?
Let's discuss your acquisition strategy, funnel, and revenue goals.
Online booking is not available yet. Send a consultation inquiry below.